Add a page

Add a page for each service, a seasonal offer, a privacy policy or anything else. Every new page starts from a template, so it looks right from the start.

Add a new page

1. Click Pages in the left menu.
2. Click New page at the top right. The Add a page window opens.
3. Type a Page name, like "Fall Cleanup Special".
4. Check the Web address. It fills in from the name. Change it if you'd like something shorter.
5. Under Start from a template, click the one closest to what you need.
6. At the bottom of the window, leave Add to the site menu checked so visitors can find the page. Uncheck it for pages like a private offer. It unchecks itself for the Pop-up form template.
7. Click Create page.

The new page opens, ready to edit. Replace the sample words and photos with your own. See Edit text and photos.

Which template to pick

• Service page: one service in depth, with what's included, how it works, photos and questions.
• About: your story, a few quick facts and reviews.
• Pricing: your services or products with their prices, in groups with jump links, plus the questions people ask about price.
• FAQ: every question from your FAQ list, grouped by topic. See FAQ list.
• Contact: a contact form plus your hours, address and map.
• Promotion: a focused page for a seasonal offer, event or campaign.
• Team: photos and short bios of your people.
• Privacy policy: a plain-language policy to edit. Recommended if you have a contact form.
• Quote request: a request form with photo uploads, and the steps that follow.
• Town page: your work in one town or neighborhood. To make several at once, see Make pages for the towns you serve.
• Project gallery: all your projects, each linking to its own page. See Projects.
• Book an appointment: your booking calendar, what new clients should know, and your team.
• Food & drink menu: food and drink menus, buttons to order online, and today's hours.
• Gift cards: gift cards sold on your site with the Gift cards and coupons add-on, with common questions. See Gift cards and coupons.
• Donate: giving amounts that link to your own donation page on Zeffy, Givebutter, Stripe or Square, with questions about giving. See Take payments.
• Policies: cancellations, payment, refunds and house rules in plain words.
• Accessibility statement: how your site and business welcome people with disabilities.
• Pop-up form: a short form that opens over the page a visitor is on. See Open a page as a pop-up.
• Basic page: a title and text. Good for careers or anything simple.

A template is just a starting point. You can add, move, hide or remove sections afterward.

Copy an existing page

Copying is the quickest way to make a second service page.

1. Open the page you want to copy.
2. Click the Page settings tab.
3. Under Duplicate page, click the Duplicate button. It shows the page's name, like Duplicate “Services”.

The copy's name ends in "(copy)" and its web address in "-copy". It opens on its Page settings tab so you can change both (see Rename a page or change its web address). Copies aren't added to the menu. See Change your menu and footer links.

Make pages for the towns you serve

A page for each town you work in helps you show up when people search for your work there, like "landscaping in Weaverville".

1. Click Pages in the left menu.
2. Click Town pages at the top right. (If your business doesn't list a service area, it's the Make a page for each town link under your pages instead.)
3. Check What do people search for? It's filled in for you. It's used in each page's title and web address, like "landscaping in Weaverville". Type what your customers would type, such as "roofing" or "dog grooming". If you've told us your kind of business, Common for your business offers a few to click.
4. Under Towns, check the towns you want pages for, up to 20 at a time. The list comes from Service area in Business info and from any Service areas sections on your pages. Towns that already have a page aren't listed. To add one, type it in the Another town or neighborhood box and click Add.
5. Leave Write the local paragraph for me with AI checked to get a first draft of each town's local paragraph. It's free: it uses no credits.
6. Click Make pages (it shows how many, like Make 3 pages). Writing the paragraphs takes about a minute. Keep the window open.
7. The window lists the pages it made. Click a page's name to open it, or click Done.

Each page gets the town in its heading, title and search settings, your services, and your projects in that town. Any Service areas section that names the town now links to its page.

Read each page before you publish. The AI writes in general terms and doesn't make up facts, but you know your towns. Change anything that isn't right, and add a detail only a local would know. It's what makes these pages useful. If you write the paragraphs yourself, the publish checks won't let a page go live until you replace its reminder text ("Say what you know about this town…").

Town pages aren't added to your menu. Visitors find them from your Service areas section, and Google finds them on its own.

Open a page as a pop-up

A pop-up opens in a window over the page a visitor is on, so they don't lose their place. It's good for a quote form, a newsletter signup, a coupon or a booking calendar. On the demo site, Book a site visit on the Patios page opens one.

A pop-up is a page like any other, so you edit it the same way.

1. Make the page. The Pop-up form template is a quick start, or use any page you already have.
2. Click the Page settings tab.
3. Under Pop-up, turn on Open as a pop-up.
4. Point a button or link at the page: a button in a section, your header button in Menu, or the announcement bar. Any button or link that goes to the page now opens it as a pop-up.

Under the switch, a count shows how many buttons and links open it. If it says nothing opens it yet, add a button that goes to the page.

Good to know:

• Keep a pop-up short: one or two sections. Long ones scroll inside the window.
• Visitors close it with the × button, the Escape key or a click outside it.
• Its web address still works on its own. If someone shares the link or opens it in a new tab, they see it as a regular page.
• Pages made from the Pop-up form template are hidden from search engines, since they belong to the pages that open them. You can change this on the Search & sharing tab.
• Pop-ups open only when a visitor clicks. They never pop up by themselves.

Rename a page or change its web address

1. Open the page and click the Page settings tab.
2. Change the Page name. This is the name you see in the editor, and it's used as the page's search title until you set one.
3. To change the Web address, type the new one and press Enter or click outside the box.

Web addresses use lowercase letters, numbers and dashes. Spaces turn into dashes for you. Each page needs its own address.

Every link to the page follows it to the new address: your menu, footer links, the header button, the announcement bar and buttons on your pages.

If the page is already live, people and Google may have the old address saved, so a redirect from the old address to the new one is added for you. You'll find it under Search & sharing › Redirects. See Redirects.

Your home page always lives at your main web address, so it has no web address to change.

Delete a page

1. Open the page and click the Page settings tab.
2. Under Delete page, click the Delete button. It shows the page's name, like Delete “Services”.
3. If buttons or links on your site go to this page, or the page is already live, choose where to Send its other links and visitors. Your home page is chosen to start with.
4. Click Delete page to confirm, or Keep it to back out.

The page and its links in the menu and footer are removed from your draft. Other buttons and links that went to it now go to the page you chose, and if the page was live, its old address redirects there too.

Changed your mind? Click Undo at the top of the Pages screen, right after deleting. After you publish, you can bring the page back by restoring an earlier version. See Version history.

You can't delete your home page.

Tips

• On the Pages screen, a Not in menu label marks pages visitors can't reach from your menu, a Pop-up label marks pages that open as pop-ups, and an Edited label marks pages with changes you haven't published.
• The small dot and scores next to each page, like Search 5/8 and AI 3/5, show how ready it is for Google and for AI answers. Pop-ups aren't scored, since they belong to the pages that open them. See Search and sharing.
• Pages are listed with your home page first, then A to Z. The order visitors see is set in Menu.